The client
ECG at Home provides private, at-home cardiac diagnostics for patients who need faster access than NHS waiting times allow.

Our approach
We focused on qualified traffic and conversion, so more of the right people arrived and more of them took action.

We ran a 90-day sprint targeting high-intent searches around heart monitors, ECG tests, and private cardiac services.

We improved the pages most likely to convert, strengthened topical coverage, and built authority signals across the web.

We also improved visibility in AI search results for buying-intent queries, so ECG at Home appears more often in recommendations.

CRO work focused on the main product page, reducing friction on mobile and desktop.