Kolari Vision is a specialist e-commerce brand with a global customer base. They sell lens filters in a competitive market and needed to grow revenue from Google Ads.

Our approach

We built a full-funnel Google Ads strategy to capture buyers at every stage.

Performance Max campaigns used custom audience signals to target photographers and videographers with relevant interests. We fed the algorithm with before-and-after imagery that showed product effectiveness across Search, YouTube, Display, and Discover.

Search campaigns with exact and phrase match keywords captured buyers actively researching options. Shopping campaigns and remarketing helped convert high-intent visitors who had already engaged with the brand.

The results

In month 1, we focused on capturing accurate conversion data and establishing a solid reporting baseline.
In month 2, we optimised budgets and creative, then introduced Performance Max to scale results.

The results (month 2):
• $38,719 in tracked revenue from $1,897 ad spend
• 89 purchases at a $21 cost per purchase
• Over 20x return on ad spend (tracked conversion value)
• 3.5% conversion rate from paid traffic

Strategic campaign setup and disciplined optimisation turned paid search into a reliable revenue channel.